For example, a political party may be interested in how young adult voters would react to certain policies.īy observing young adults discussing those policies, market researchers would then report their findings to their client. In market research, a focus group could be a representative sample of a population. ![]() Marketing executives study focus group data carefully when deciding how to market new products.įocus group – representative sample Political analysis “A focus group is a gathering of deliberately selected people who participate in a planned discussion that is intended to elicit consumer perceptions about a particular topic or area of interest in an environment that is non-threatening and receptive.” has the following definition of the term: The noun ‘brainstorming’ is the process of generating creative ideas through intensive group discussions. To ‘ brainstorm‘ is to hold a group discussion to produce ideas or solutions. In this case, it is a brainstorming group. Several experts come together and talk about a problem and how to solve it. Rather than individual responses to formal questions, focus groups have general discussions.Ī focus group may also be a group of people who have come together to solve a problem. ![]() The participants focus on a specific product, topic, political theme, political candidate or party. ![]() They typically come together with a moderator. In market research, a focus group is a group of five to fifteen people. A focus group is either a group of people for market research purposes or brainstorming.
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